DMEXCO

On September 11th and 12th the DMEXCO took place in Cologne. DMEXCO is a mixture of conference and trade fair, which includes booths for Digital Marketing, Expo and Conference. Around 41,000 visitors attended the fair, where about 1 000 exhibitors presented themselves. Following this years motto of DMEXCO being "Trust in you", the PRG team also went to work with self-confidence and convinced with its performance! PRG Account Manager Eike Vollmer explains, "PRG was responsible for the entire lighting and sound design. We worked closely with the client, gained a lot of trust and tried to implement his wishes and ideas in the best possible way. We were also given a lot of freedom to adapt the technology and to the set design. One of the biggest challenges was to implement the customers and the speakers wishes in, and on time.”

The technology had to be installed in a time frame of just five days. The customer commissioned the event service provider to equip the four large stages with rigging, video, lighting and audio technology. In addition, the crew built a small TV studio for the trade fair, which was used by the speakers for individual conferences. With a size of 235 square metres, the Congress Stage was the largest stage at DMEXCO. More than 900 modules were installed for the LED walls. Two LED screens were installed on the left and on right of the stage to transmit the camera images. In the middle was a LED of 70sqm in total showed the presentations.

At the Debate Stage, PRG's new LED wall Absen Aries 1.5 was used for the first time. This wall is characterized by a very small pixel pitch, its color purity and clarity in the representation. On the Debate Stage, speakers sitting in the middle of the stage opposite each other, held dynamic discussions on various topics. The challenge was to integrate the event technology into the set design in a way that supported the stage concept and focused on the speakers. 

This year, the latest technologies were presented at the Experience Stage. Viewers were given insights into the digital world of tomorrow. In order to support the presentations and create a suitable atmosphere, PRG used fog machines on this stage, which is rather unusual for a congress situation.

In just five days, a team of 50 technicians mastered the set-up. In total, the crew installed around 120 tons of event technology in the exhibition halls. Andrés Cabral, technical planner of the Koelnmesse, worked closely with the PRG team. He praised the short reaction times and the fact that there was a dedicated contact person for each trade: "After the tender, we were happy to be able to commission PRG, one of the major players, which was able to react flexibly to the size of the project, and could actually equip almost everything from its own stock, so that this was always solved satisfactorily for us.“