PRG UK has appointed Phil McMichael as UK Sales & Business Development Director with Miles Hillyard promoted to Commercial Director as the company continues to focus on growth and delivering exceptional service to its global client base.

Phil has over 20 years of experience in the event industry, working with high profile clients and growing their accounts. As Sales Director at Blitz, he focused on corporate accounts and agencies including Boeing, Temenos and Karla Otto. He then co-formed JLLive that later merged withJLLighting & JLUSA to form JLGroup, where he was Group Commercial Director, working with the likes of Pico+, 2Heads & Disney. Following an acquisition by Sunbelt Rentals in December last year, Phil now brings his commercial & client focus to the PRG UK team. “I’m thrilled to take up my new role at PRG UK as Sales & Business Development Director, forming part of the leadership team and supporting both our strategic development plans and growth ambitions across all sectors of the Live Event, Sports, Television, Theatre and Music industries.” says McMichael. “With a background of working in live events as a technical production supplier, inhouse at an agency, as a client and originally in a venue, I have developed a unique ability to understand the needs and pressure points relative to every stakeholder involved in making the event or show happen –an understanding that enables me to both secure new business and retainclients alike.”

Miles Hillyard joined PRG back in 2022 as Business Development Manager, focusing on the touring live music side of the business. Prior to this, he has over 20 years of industry experience that has included leadership roles at SSE Audio, where he focused on delivering operational and business development strategies to optimise and drive growth within the business. His ability to balance strategic thinking with hands-on execution has made him a trusted leader and collaborator in the live events industry. “I’m very excited to be starting this new chapter with PRG.” says Hillyard. “I’ve spent the last two years getting my feet under the table and getting to know the business and our clients, and now I’m looking forward to taking it to the next level and driving the business forward.” The pair join Sales Director for Music,Yvonne Donnelly Smith whose career has spanned nearly three decades at PRG. Yvonne’s role positions her at the forefront of live entertainment production across the UK and Europe. She leads teams responsible for some of the world’s most significant international events and collaborates with the production and creative teams for iconic global artists including Beyoncé, Pearl Jam, Backstreet Boys, David Bowie, Foo Fighters, Lady Gaga, Madonna, British Summertime Festival, Isle of Wight Festival and Creamfields. Yvonne is a vital member of PRG’s Senior Management Team, with her insights and extensive industry knowledge playing a crucial role in shaping and driving the company’s success.

“We’re entering 2025 with an exceptional leadership team that brings unmatched expertise and passion to PRG,” says Managing Director Richard Williams. “Together, we are committed to delivering innovative solutions and truly extraordinary and memorable experiences to our clients while cementing our position as the industry leader in entertainment and event technology.”