Production Resource Group (PRG) has announced that its wholly owned subsidiary, Gearhouse LTD LLC, based in Dubai, UAE, acquired in October 2014, has been rebranded as PRG Event Services LLC. Since the acquisition, the company has been operating under the trading name PRG Gearhouse and is transitioning as part of its growth strategy in the region. This rebranding uniquely positions PRG within the Middle East, ensuring continued success in supporting clients across the corporate, sports, music, and entertainment industries.

"This rebrand marks the next chapter in our long and successful support of both local and international programs taking place across the region," said Bruce Mac Lean, Vice President of the Middle East. "As we continue to align ourselves across our global operations, we can expand our capabilities and can respond at pace to serve our client’s needs better."

Gary Boyd, COO & EVP EMEA & APAC, added, "This is a significant milestone and an exciting new chapter. We have continued to invest in both our people and our assets to ensure we build a unique proposition to help deliver the most exciting projects across key market sectors."

Rebranding to PRG will bring familiarity to clients and stakeholders globally.

Contact – dubai@prg.com